Written by Daisy McCarty
Why is it so difficult to come up with a brand message that resonates with your ideal clients? You already know your business inside and out. Explaining what you do and the value you offer should be easy. But it’s not... 
Written by Daisy McCarty
When I talk to business owners about the hottest strategies for content marketing and thought leadership, the topic of white papers always comes up. Should you create white papers? How do you pick a topic? How do you use them to get leads...
Written by Daisy McCarty
Whether you handle sales in person or do most of your selling online, you’ve probably heard that a case study can be a powerful piece of marketing collateral. That’s true. But what are case studies? What can they do for your business? How can you write some good ones...